Margaritaville Island Reserve Riviera Maya: The First Adults-Only Margaritaville, Explained
The Margaritaville Beach Resort Riviera Maya, the first adults-only resort in the all-inclusive Island Reserve collection, opened on 1 June on the Riviera Maya coast near Puerto Morelos. It is a 355-suite, five-restaurant, all-inclusive property operated by Karisma Hotels, and it sits on a stretch of Highway 307 that is becoming the corridor's most concentrated cluster of adults-only luxury. The brand's official opening release confirmed that this is the first adults-only Margaritaville anywhere, and the first oceanfront LandShark Brewery in Mexico.
For travelers weighing it against the newer 2026 openings on the Riviera Maya, the short version is this: it is the casual-lifestyle counterweight to the design-led luxury of Alila Mayakoba and the family-friendly all-inclusive of Kimpton Tres Ríos. The price point is lower, the vibe is louder, and the brand promise is closer to a Jimmy Buffett song than to a wellness retreat.
355 suites across 13 room types, with swim-up options
The resort has 355 suites spread across 13 luxury room types. Each suite opens to a furnished private balcony or terrace overlooking the ocean, the pools, or the gardens. The room categories run from King and Queen Paradise Rooms up through the Luxury Paradise Suite with a private swim-up pool, to the top-of-line Coral Reefer Signature Suite. The decor is coastal-inspired, with the option to connect adjoining rooms for groups, which is a detail that matters for the destination-wedding and group-getaway crowd the resort targets.
The room product is the part of the property that competes most directly with the established adults-only all-inclusives on the corridor. The 13 categories give the resort enough range to cover couples, honeymooners, and small groups without forcing everyone into the same footprint, which is the structural difference between a serious adults-only property and a casual resort with an adults-only wing.
Five restaurants, the first oceanfront LandShark Brewery in Mexico
The all-inclusive dining program runs to five restaurants plus nine restaurants and bars in total. The two brand staples are Frank & Lola's, the Old-World Italian concept, and JWB Steakhouse, the contemporary steakhouse. Two concepts are new to the all-inclusive collection: Far Side Of The World, a Pacific Rim-inspired concept exclusive to Margaritaville's all-inclusive resorts with bamboo shacks and an expansive terrace, and Salted Rim Margarita Bar & Lounge, the Caribbean elegance spot with an extensive tequila and mezcal selection.
The headline dining feature is the LandShark Brewery, the first LandShark Brewery in Mexico and the first oceanfront brewery location in the Island Reserve collection. It serves smokehouse classics alongside signature LandShark lagers brewed on site, with two terraces overlooking the Caribbean, a brewmaster on hand, beer sampler trays, and beer-matching menus. Live music and performances run alongside the brewing, which is the most on-brand thing the property does.
The 10,000 sq ft spa, the sky wedding terrace, and the entertainment program
The St. Somewhere Spa is a 10,000 sq ft facility with nine treatment rooms, a couple's suite, and a 2,000 sq ft Fins Up! Fitness Center with a 700 sq ft outdoor terrace. The treatment menu is tropically themed, with custom-designed options like the Gingerita Body Scrub and the Watermelon Basil Vodkatini Pedicure. It is a real spa, not a token one, sized to the 355-room inventory.
Entertainment runs daily: poolside performances by local bands, DJ-driven pool parties, mixology classes, dance lessons, Caribbean parades, trivia, pickleball, cornhole, and tequila tastings. For weddings, the resort features what it calls the largest sky wedding terrace in the region, plus Island Overwater Wedding Packages where couples exchange vows over the pool on a transparent platform. Ballrooms offer over 5,000 sq ft of premium space for up to 400 people.
Where Margaritaville sits in the 2026 Riviera Maya picture
Margaritaville Island Reserve Riviera Maya is not a 2026 opening; it opened in June 2023. But it remains the most visible adults-only casual-lifestyle option on the corridor, and it is the natural mid-tier reference point against the 2026 luxury wave of Alila Mayakoba and Kimpton Tres Ríos. The three properties cover the full spectrum: adults-only wellness at Alila, family-friendly all-inclusive at Kimpton, and adults-only casual-lifestyle at Margaritaville.
For travelers who want a relaxed, brand-forward, all-inclusive adults-only stay without paying Alila rates, this is the property on the Riviera Maya that delivers exactly that. Opening rates started at USD 159 per person per night, all-inclusive, with the option to connect suites for groups. The LandShark Brewery alone is enough to differentiate it from every other adults-only all-inclusive on the coast.
Practical Details
- What: Margaritaville Beach Resort Riviera Maya, an adults-only all-inclusive in the Island Reserve collection (operated by Karisma Hotels)
- Opened: 1 June (Puerto Morelos area, Riviera Maya); the first adults-only resort in the Island Reserve collection
- Venue: Riviera Maya corridor near Puerto Morelos, Quintana Roo, Mexico (off Highway 307)
- Transit: Highway 307 hotel zone; roughly 25 min south of Cancún International Airport, 25 min north of central Playa del Carmen
- Guest profile: Adults-only
- Rooms: 355 suites across 13 luxury room types, incl. King/Queen Paradise Rooms, Luxury Paradise Suite (private swim-up pool), Coral Reefer Signature Suite; all with private balcony or terrace
- Dining: 5 restaurants (Frank & Lola's, JWB Steakhouse, Far Side Of The World, Salted Rim Margarita Bar & Lounge, plus LandShark Brewery) and 9 restaurants and bars total
- LandShark Brewery: First in Mexico, first oceanfront brewery in Island Reserve collection; on-site brewmaster, beer sampler trays, beer-matching menus
- Spa: St. Somewhere Spa, 10,000 sq ft, 9 treatment rooms, couple's suite; Fins Up! Fitness Center (2,000 sq ft, 700 sq ft outdoor terrace)
- Entertainment: Daily poolside bands, DJ pool parties, mixology and dance classes, Caribbean parades, trivia, pickleball, cornhole, tequila tastings
- Weddings: Largest sky wedding terrace in the region; Island Overwater Wedding Packages (transparent platform over the pool); 5,000+ sq ft ballrooms for up to 400 guests
- Rates: All-inclusive; opening rates from USD 159 per person per night (current pricing via Karisma booking)
- Website: Margaritaville Island Reserve Riviera Maya official page
