Premium wine, spirits and gourmet delicatessen store in Quinta Alegría mall.
La Europea is a premium wine, spirits and gourmet delicatessen store with a branch in the Quinta Alegría shopping centre on Fifth Avenue and Constituyentes. Founded in 1953, it is widely regarded as the best place in Playa del Carmen to buy wine, liquors and gourmet food.
The shop carries an extensive selection of wines, tequilas, mezcal, spirits, beers and gourmet products at a range of price points, with regular sales of 30 to 40% off. The modern, well-kept store opens daily from 10am and caters to both locals and visitors seeking high-quality bottles and gifts.
A go-to destination for stocking a holiday villa or picking up a quality souvenir, La Europea brings serious wine culture to the heart of the Riviera Maya.
+52 984 873 3163
Quinta Avenida S/N Esquina con, Av. Constituyentes 2 Loc, Gonzalo Guerrero, 77710 Playa del Carmen, Q.R., Mexico
Floor 0 · Quinta Alegría Shopping Mall
Operating Hours
Open Now
Closes at 10 pm (in 11h 49m)
Monday
10 am–9 pm
Tuesday
10 am–9 pm
Wednesday
10 am–9 pm
Thursday
10 am–9 pm
Friday
10 am–10 pm
Saturday
10 am–10 pm
Sunday (Today)
10 am–9 pm
Menu information is not available at this time.
Overall Rating
4.5/5
Based on 541 Google reviews
Negative Reviews
No negative reviews yet.
Positive Reviews
Diana Mesa
I had a great experience at La Europa! I picked up a bottle of Ojo de Tigre Mezcal for under $15 USD, which was an amazing deal. The service was excellent—friendly, helpful, and efficient. Plus, the location is super convenient and easy to get to. Definitely a go-to spot if you're looking for original and quality at a reasonable price!
davpzdu
Go to this shop instead of all the locally "special made" great selection tequila shops ! At least here they offer legit tequila, as tequila can come from only 1 region in Mexico ! ! SO guys do your research before you go out and spend your …
Jane Darling
I love love love the pastries here. There is a limited variety and they go fast but they are the real thing and they have a very competitive price point compared to another place I was frequenting. Everything is super flaky and delicate. …
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Photo Gallery
La Europea
Wine and Liquor Storefront
A modern storefront with large glass windows and doors. A blue sign above reads 'wine, liquor & delicatessen'. The windows are covered with large posters advertising various bottles of wine and spirits, including brands like Ventos and Magalão. A colorful mural is visible on the far right wall. People are walking on the sidewalk outside.
Whisky Cabinet Display
A close-up view of a retail storefront featuring a large, dark-framed glass cabinet labeled 'WHISKY' in bold silver letters. The cabinet contains multiple shelves stocked with various bottles of alcohol, likely whisky, with small white price tags attached to the glass. To the left, a green box for 'Glenfiddich' is visible, and to the right, a box of 'Coca-Cola Extra' sits on a shelf.
La Europea Storefront
A brightly lit storefront for a business named 'LA EUROPEA' located inside a shopping mall. The entrance features automatic sliding glass doors and a black welcome mat. A large illuminated sign above the store lists categories such as 'TEQUILA', 'WHISKY', 'WINES', 'GOURMETS', and 'FOOD'. To the right of the entrance, a standing poster advertises 'BACALAO NORUEGO' (Norwegian Cod). To the left, a neighboring store selling eyewear is visible next to an escalator.
Nighttime view of a shopping plaza with a large 'LOVE' sign
A night photograph of an outdoor shopping center plaza. In the foreground, a large, illuminated red sculpture spelling 'LOVE' stands on a brick-paved walkway. A woman in a pink dress poses next to the sculpture. The background features a multi-level building with various storefronts, including Pandora, American Eagle Outfitters, and World Gym. The scene is lit by the store signs and the large sculpture.
Shelf of Liqueur Bottles
A retail shelf displaying various bottles of liqueur, including Galliano, Strega, Absinth, and Jägermeister. The bottles are arranged in rows with price tags visible on the shelf edges below them.
Bottles of Wine on Store Shelves
A retail display featuring two shelves of wine bottles. The top shelf holds larger bottles of Boone's (Delicious Apple, Strawberry Hill, Exotic Berry) and Simona (Peach, Pomegranate). The bottom shelf contains smaller bottles of the same brands. Price tags are visible on the shelf edges, with one green tag indicating a 33.33% promotion.
Prepared Salad Ingredients
A colorful assortment of fresh vegetables prepared for cooking, displayed on a table with a vibrant, multi-colored checkered tablecloth. The ingredients include a large bunch of fresh cilantro, a red tray filled with diced tomatoes, a glass bowl of sliced white onions, a white bowl of chopped green peppers, a small bowl of minced garlic, and a decorative blue bowl containing roasted red peppers.
Shelf Display of Snacks and Confectionery
A retail shelf unit stocked with various packaged food items. The top shelf holds tins of biscuits, boxes of 'Sin azucares' cookies, and rows of small glass jars with gold lids. The lower shelves feature organized displays of colorful snack packets, including 'Punch' brand items in green, yellow, red, and blue packaging, as well as boxes of 'Rumford' products. Small white price tags are visible on the shelf edges.
Retail Display of Tierra Noble Spirits
A multi-tiered retail shelving unit displays various bottles and packaging of Tierra Noble spirits, including boxes labeled 'Añejo' and cylindrical containers labeled 'Cuarto'. The shelves are stocked with glass bottles of whiskey and other spirits, arranged neatly with price tags visible on the shelf edges. In the background, additional wine racks and a wall sign reading 'BORN TO MAKE WHISKEY' are visible.
Interior of a specialty food and wine shop
A well-lit retail interior featuring a central checkout counter with a computer and payment terminal. The shop is stocked with shelves of wine bottles, deli meats, and cheeses. Large promotional posters hang from the ceiling advertising a 50% off sale on Anabas wines. A refrigerated display case holds sliced meats and cheeses, while hanging cured hams are visible in the background.