The third Feria Xcaret de Arte Popular Mexicano runs 24 to 27 September 2026 at the Hacienda Henequenera inside Parque Xcaret, south of Playa del Carmen. Organizer Grupo Xcaret invites 150 artisans for exhibition, direct sales, demonstrations, lectures, a contest, and evening runways. Hours are 10:30 a.m. to 7:30 p.m. Access is included with any Xcaret Park ticket, or 200 MXN for the fair only at park booths and on Fever. Xcaret hotel guests enter on their stay. Xcaret does not take a commission on stall sales. Contest first prizes are 100,000 MXN per category, with an Escudo Nacional theme added for 2026. Lectures are at 4:00 p.m. in the Guadalupe Chapel (Spanish). Artisan fashion shows are listed at 5:30 p.m. on 24, 25, and 26 September; confirm the traditional-clothing runway against the live program, because the FAQ lists Sunday 26 and the calendar Sunday is 27 September.